We use a combination of both. We save time by using templates. Rather than building your site up from the ground, installing WordPress, security plugins, and themes, we can save a day or two by using templates. Depending on which theme you select, we will have different degrees of flexibility as to what functions and display we can add to your site. We can customise both our themes to such a degree that your site will have a completely different appearance to the next site. However, we always aim to ensure that basic design principles are adhered to, for example we always try to have a funnel effect on your main page.