Some clients, unfortunately, are under the misconception that a website is an instant remedy for low sales. IT IS NOT.
Your new website is only one tool in your arsenal of sales and marketing techniques.
- You website shows to your client that you are committed to your business and not a fly-by-night business.
- You should market you website just as hard, if not harder, than what you market your products. Every day. Use our 17 Tips workbook for some ideas.
- If marketing is not you niche (Marketing is not our niche, we use professional marketers to market our website and services, and professional sales persons to do the hard selling. We build websites – that is what we are good at), get the professionals on your team. We will be happy to share the contact details of our marketers and sales persons with you.
Never expect your new website to be a miracle performer. You have to market it with passion before it will become a star.