This is part of a series and all post can be found on the blog of Passionate about Websites.
Websites for South Africans, by South Africans.
Use Markets and shops– EVERY DAY (or at least where possible)!
- We ran a couple of businesses and side hustles in our time. One of our most effective ones concentrated on markets and church bazaars (with church bazaars being the most successful – there is the “goodwill” idea behind it). For some, this may become their primary source of income, with e-commerce only supplementing. This also is a great way to advertise your online shop (remember labels?) and add large banners to your stall where possible, advertising your online shop.
- A second successful marketing strategy we used was to have some of our products on consignment in shops. It ate a large part of our profits but the marketing was great as our URL was printed on all our price labels. Also, if we were to do it again, we probably will add a QR code to our labels. Most shops have a “NO PHOTOS” policy but I doubt they will prevent you from scanning a QR code. Some people feel that the era for QR codes are long gone but we feel it is a tool that is very useful. There are plenty of free QR code tools available on the internet.
Please note that most of the information here pertains to sites selling physical or downloadable goods. However, for most of it, the same advice may apply to sites rendering service or products of a different nature. We are confident that you will benefit from this.