This is part of a series and all posts can be found on the blog of Passionate about Websites.
Websites for South Africans, by South Africans.
17 Website Success Tips – Introduction
You have your website set up and Passionate about Websites listed it with Google and Bing. Yet there are no sales?
People don’t like wasting time and if not presented with all the information they need to make an informed choice on their planned purchase from you right away, they simply will move on to the next website (your competition) and buy there if they can’t find the information on your site. Neither will they guess about what you did not tell them, nor will they go through the trouble to contact you to find out more. They have their credit card right next to them and are ready to punch in the number on a secure site RIGHT NOW, and SOMEWHERE ELSE if they have to.
How do you go about fixing this? Here are a few things you can do that will not only help you to bring new feet into your shop, but also make them spend their money, and even return to do more shopping (and most of it we bring to you through our own experience).
Please note that most of the information here pertains to sites selling physical or downloadable goods. However, for most of it, the same advice may apply to sites rendering service or products of a different nature. We are confident that you will benefit from this.